We make
interior designers'
phones ring.

Google and Meta ads exclusively for interior design studios worldwide. We know your buyer's psychology, your sales cycle, and what creative stops the scroll — before we write a single brief.

100× ROAS proven
$9M+ revenue driven
Interior design only
37% lead-to-consult rate
Free proposal · 24hr turnaround
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Check our case studies while you wait.
50%
CPL drop achieved
Wall2Wood · 7 months
37%
Lead-to-consultation
conversion rate
100×
Return on ad spend
Whitehills Interior
0
Other industries
we work with

Your studio is brilliant.
Your pipeline isn't.

Interior design studios are run by talented, creative people who are terrible at paid advertising — not because they lack intelligence, but because no one has ever built the right system for them.

01
Referral dependency
Your pipeline depends on who you know, not what you've built. A quiet network means a quiet quarter. You can't control it, can't scale it, can't predict it.
02
The bad-ads experience
You tried ads. Spent thousands with a generalist. Got dozens of leads, closed zero projects. Wrong targeting, stock photo creative, no landing page, no follow-up system. That wasn't ads failing — that was bad execution.
03
The generalist problem
Every agency you've spoken to also does restaurants, clinics, and e-commerce. They have no idea what a qualified interior design lead looks like, what CPL is reasonable, or what creative converts your buyer.

One system.
Built for your studio.

01
Kick-off & diagnosis
We map your target buyer, geography, average ticket, and past ad history. We audit what's worked and what hasn't. One call, one hour — and we already know more about your pipeline than most agencies will after a month.
Week 1
02
Build the infrastructure
Landing page, ad accounts, pixel tracking, WhatsApp routing, CRM setup, lead scoring. Everything your last agency skipped. The infrastructure is live before a single dollar of ad spend is committed.
Week 2
03
Launch & feed the algorithm
Campaigns go live on Google Search and Meta with hyper-local targeting, real project photography, and a 40-keyword negative list. First leads arrive within 10 days. We watch everything daily.
Week 3
04
Optimise relentlessly
Month 2 is when CPL drops 25–40%. We cut what's not converting, double what is. Refresh creative before it fatigues. A/B test the landing page. Every decision is data, not opinion.
Month 2 onwards
63%
CPL reduction · Whitehills Interior
Dropped from $13 to $5 over a 2-year engagement
37%
Lead-to-consultation rate
with proper routing & CRM
vs. ~15% industry average without a system
90d
To a stable, optimised pipeline
CPL holds or improves month-on-month from here
The only promise we make
"We run ads only for interior designers. If you follow up every lead within 30 minutes and give us 90 days, you will have a pipeline you own."

Real clients.
Real numbers.

Two active client engagements. Every metric is real, attributable, and verifiable. No projections. No estimations.

Wall2Wood Interio
Residential interior design · 7-month engagement · Meta Ads
Meta Ads
Active
50%
CPL improvement by Month 7
30%
Lead qualification rate achieved
9
Projects closed from ads
$240K
Revenue driven · 5× ROAS

Wall2Wood Interio came to us with a fresh Meta Ads account — no prior campaign history, no existing audience data, no benchmark CPL. We built the entire paid acquisition system from zero. CPL improved consistently as the algorithm matured and retargeting audiences built depth across seven months.

Month 1
Baseline
Fresh account — learning phase
Month 7
−50%
CPL — still improving
What we built — from zero
3-Stage Funnel Architecture
Cold prospecting, warm retargeting, and hot conversion — each stage with distinct audiences, creative briefs, and messaging objectives.
Audience Strategy
Highest-intent homeowner segments via interest layering, behavioural signals, and lookalike modelling as the pixel accumulated data month over month.
Testimonial Retargeting
Testimonial-based creatives served to qualified leads at 2× weekly frequency — moving warm prospects toward booking without overexposure.
70/30 Budget Split
70% new audience acquisition, 30% retargeting. This ratio maintained pipeline volume while protecting conversion efficiency throughout the engagement.
Month 1 vs Month 7
MetricMonth 1Month 7
Cost per lead (CPL)Baseline (Month 1)50% lower (Month 7)
Lead qualification rateNot established30% — 3 in 10 convert
Retargeting audience depthZero — fresh accountRich, layered audience pool
Pixel learning phaseCold — no historical dataFully matured — optimising daily
Revenue impact — 7 months
Revenue driven
$240K
~₹2 Crore
Projects closed
9
Avg. $26,500 per project
Return on ad spend
$4,800 spend → $240K revenue
"We went from having no paid lead pipeline to a system that brings in consistent homeowner enquiries every month. The quality improved as the months went on — by month seven, the leads we were getting were exactly the kind of clients we wanted to work with."— Wall2Wood Interio, Residential Design
Whitehills Interior
Commercial interior design · 2-year engagement · $9,000 ad spend managed
Meta Ads · Commercial
63%
CPL reduction over 2 years
175%
Qualification rate improvement
18
Projects closed from Meta
$9M
Revenue driven · 100× ROAS

Whitehills Interior came to us already running Meta Ads independently — spending consistently but generating leads that rarely converted. The infrastructure existed. The strategy did not. Two structural problems were simultaneously inflating cost and suppressing lead quality.

What we inherited — the two problems
01
Auction Cannibalization — CPM artificially inflated
Multiple ad sets targeting overlapping audiences were competing against each other in Meta's internal auction — driving up CPM with zero competitive benefit. One of the most common and costly mistakes in Meta Ads management.
02
No audience segmentation — warm leads shown cold ads
Prospects who had already engaged with the brand — website visitors, video viewers — were receiving the same top-of-funnel creatives as cold audiences. No retargeting architecture. No progression logic. High-intent prospects treated as strangers.
Our approach
Audience Consolidation
Combined all interest-based targeting into one broad ad set. Eliminated internal auction competition entirely — Meta's algorithm found the highest-quality audience without bidding against itself.
Engaged Audience Exclusion
Built exclusion lists from all engaged audiences. Warm prospects removed from cold prospecting — stopping budget waste on people already in the funnel.
Retargeting Architecture
Dedicated retargeting layer for website visitors, video viewers, and lead form openers. Separate budget, separate messaging, clear funnel separation.
Testimonial Frequency Strategy
Social proof creatives served to qualified leads at 2× per week — moving commercial decision-makers from consideration to action without overexposure.
Budget split applied: 70% prospecting (new audience acquisition) · 30% retargeting (warm lead conversion)
Before vs After
MetricBeforeAfter
Cost per lead (CPL)Baseline (pre-TIAC)63% reduction
Lead qualification rate8%22%  ↑ 175%
Audience segmentationNone — all audiences mixed3-layer funnel structure
Internal auction competitionMultiple competing ad setsConsolidated — zero cannibalization
Retargeting strategyNo retargeting in placeDedicated warm audience layer
Revenue impact — 2 years
Total revenue driven
$9M
~₹75 Crore
Projects closed
18
Avg. $500,000 per project
Return on ad spend
100×
$9,000 spend → $9M revenue
"The quality of leads changed completely. We stopped wasting time on enquiries that were never going to convert. The retargeting strategy in particular made a real difference — decision-makers started coming back on their own."— Whitehills Interior, Commercial Design

Built in layers.
Each one complete.

Every engagement includes the full paid ads system — Google, Meta, tracking, routing, and reporting. As you scale, we add conversion infrastructure and our proprietary frameworks. Nothing half-done at any level.

🏠
Q-HOME™ Lead Qualification Framework
Proprietary 5-point system that filters serious buyers from casual enquiries before they reach your team.
HANS™ Homeowner Activation & Nurture System
Automated WhatsApp + CRM sequences built around the 2–6 month interior design buying cycle.
Google Search campaigns
Keyword strategy, negative lists, RSA ads, bid management. Hyper-local geo targeting to your exact catchment area.
Meta Lead Gen + retargeting
Custom audiences, lookalikes, 3-question qualification forms, and a dedicated warm-audience retargeting layer.
Dedicated landing page
Single-purpose page built around your best project. One CTA, zero exit paths, mobile-first. Yours to keep.
Weekly dashboard + monthly report
CPL, spend, leads, pipeline value — every week. Monthly report with full attribution. Read-only ad account access from Day 1.

In their own words.

"We went from having no paid lead pipeline to a system that brings in consistent homeowner enquiries every month. The quality improved as the months went on — by month seven, the leads we were getting were exactly the kind of clients we wanted to work with."
W2
Wall2Wood Interio
Residential Interior Design
$4.50
CPL Month 7
9
Projects closed
ROAS
"The quality of leads changed completely. We stopped wasting time on enquiries that were never going to convert. The retargeting strategy in particular made a real difference — decision-makers started coming back on their own."
WH
Whitehills Interior
Commercial Interior Design
$5
CPL (from $13)
$9M
Revenue driven
100×
ROAS

Everything you
want to know.

We'd rather answer these now than have you second-guess after you engage. If yours isn't here, get in touch.

Ad platforms have a learning phase — the algorithm is testing audiences and calibrating delivery. CPL in Weeks 1–3 is always higher. Based on our data across 18+ campaigns, CPL falls 25–50% between Week 1 and Week 8 as the system optimises. Early figures are not representative of campaign maturity. We tell you this before you sign.
This is almost always a follow-up speed problem, not a lead quality problem. Research shows 78% of buyers choose the company that responds first. Our Q-HOME™ qualification framework and HANS™ nurture system are designed to bridge exactly this gap — filtering quality leads and keeping them warm until your team connects.
Based on our client data, first project closure from ad leads typically happens at Day 75–120. Interior design has a 2–4 month sales cycle — the prospect researches, visits, deliberates, then decides. Your pipeline is building before any project closes. Studios that expect Day 30 results always end up disappointed. We set this expectation in writing before we start.
No, and deliberately so. Your ad spend goes directly from you to Google or Meta — we never touch that money. This eliminates any conflict of interest in how we allocate your budget. Our engagement fee covers campaign management, strategy, creative direction, landing pages, and reporting. Zero markup on ad spend, ever.
Yes. Our methodology is platform-agnostic and market-agnostic. We've structured our approach for interior design studios worldwide — the same funnel architecture, audience strategy, and retargeting systems apply whether you're in Singapore, the UAE, the UK, or anywhere else. The CPL benchmarks differ by market; the system is the same.
This is the point. Our CPL benchmarks, creative templates, keyword libraries, landing page structures, and audience playbooks are all built for one vertical. A generalist agency starts from scratch for every new client type. We don't. That means faster results, lower CPL, and a team that has already solved every version of your problem. The limitation is the advantage.

Ready to own
your pipeline?

Tell us about your studio. We'll send a proposal within 24 hours — CPL benchmarks for your market and a recommended engagement.

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No markup on ad spend
Read-only ad access from Day 1
Interior design only · always
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